Go Skateboarding Day 2010 celebrated on June 21, 2010, enjoyed amazing success and global turn-out in its 8th year. From more than 500 events worldwide and millions of skaters participating globally, to pro skater support, Go Skateboarding Day (GSD) continues to inspire and generate awareness.

KR3W riders Chad Muska and Lizard King joined thousands of skaters at the L.E.S Skatepark in New York for the KR3W event.
The Skatepark at Venice Beach, CA was packed and pro skaters Chris Haslam, Matt Mumford, Jake Duncombe, James Craig, Bill Wiess, and Terrel Robinson came out to show their support.

The Emerica skate team joined forces for the event Wild in the Streets, and the takeover was a complete success! Wild in the Streets took over in São Paulo, Madrid, Montreal, London, and Tampa.

Wild in the Streets was not the only international event, GSD events took place in Columbia, South Africa, China, Phillipeans, Afghanistan, Czech Republic, and Brazil.

Shanghai, China

London, England

Skaters at Tum Yeto rode one of the world's largest skateboards to celebrate the day.

Charities that benefited from GSD included: Skateistan, Shana Foundation, JohnnyKicksCancer, Lee Matasi Foundation, Stoked Mentoring, Boys and Girls clubs, YMCA, A.skate Foundation, and Grind for Life to name a few as well as multiple skateparks across the nation.

Kabul, Afghanistan

Go Skateboarding Day works to honor and unite participants in the spirit of skateboarding and Go Skateboarding Day 2010 brought thousands of skaters from all over the world together on a single day to celebrate the pure exhilaration and excitement of the sport.

About IASC
The International Association of Skateboard Companies (IASC), a non-profit organization that represents the united voice of the skateboard industry to the outside world, was founded in 1994. In 2003, IASC was restructured into the organization that founded Go Skateboarding Day onJune 21, 2004. Driven by skate industry leaders, IASC strives to promote skateboarding and increase participation, save members money, and educate. For further information, please visit www.skateboardiasc.org.

About Go Skateboarding Day
Go Skateboarding Day, held June 21st of every year, is the official holiday of skateboarding. Event locations are disclosed at local skate shops and on www.goskateboardingday.org where you will also find info on how to create your own event, fundraiser or rally, among other things. While the holiday grows, the mission remains the same: Go skateboarding and have fun!

Press Contacts: Erika Klein/Rachel Bank
Shout Public Relations
(949) 574-1440

The Action Sports Conference 2010
powered by group Y
presented by FUEL TV

Tuesday, August 3, 2010
Hilton Waterfront Beach Resort, Huntington Beach CA

REGISTER NOW !!!

group Y is pleased to introduce the second annual Action Sports Conference. Powered by the leading action sports networking and education organization, this unique conference will bring together over 300 attendees to explore multiple aspects of action sports branding and marketing via engaging keynote addresses, interactive roundtables and educational panels. Attendees will not only interact intimately with likeminded action sports and key brand executives, but will do so surrounded by the unparalleled atmosphere provided by the US Open of Surfing.

Action Sports Conference: Last year’s conference was a sold-out success, hosting speakers, attendees and sponsors from companies including ESPN, FUEL TV, Target, Burton, Nike, Oakley, Disney, Monster Energy, Aspen Ski Company, Wasserman Media Group, US Olympic Committee, NBA, Fast Company Magazine, Transworld Media, Getty Images and more.

The conference will be held across the street from US Open of Surfing, surrounded by the activity and excitement of America’s largest and most-renowned Surfing and action-sports event. In addition, ESPN X Games, Agenda Show and Maloof Money Cup Skateboard contest will be held during the week in nearby venues.

For your IASC Member discount, contact Laurie at IASC for the discount code!

This June 21st, Skate shops around the globe will be celebrating Go Skateboarding Day. This year the good folks at IASC and ASR are hosting a contest for a free trip for two to ASR August trade show.
The Three Ways to Win:
1. Re-Merchandise your deck wall – show us the best, most productive way to merchandize your boards
(check out the merchandising info here for examples)
AND/OR
2. Decorate the front window at your shop with GSD paraphernalia
AND/OR
3. Send us a well done video of your activities on GSD- be sure to get the crowds, the skating, the winners,
etc.

The Shop that turns in the best documentation of their window display will win a trip for two shop employees
to ASR San Diego August, 2010. This includes round trip airfare*, a hotel room in San Diego for two
nights, passes to the show, and invitations to all the crazy parties we can muster up!
Good Luck!

Download the Entry Form.
or
Download the Full GSD Info Kit.

Go Skateboarding Day (GSD), the international holiday for all things skateboarding, is not only supporting the sport, retailers, and the skaters, but has shown to have a significant effect on top charities around the world.
Check out the full release and video here or keep on reading...

One remarkable example of skaters coming together to influence change is Skateistan, a non-profit organization based in Kabul, Afghanistan, that created the first skateboarding school in Afghanistan. Their mission is to engage urban and internally-displaced youth through skateboarding. For Go Skateboarding Day 2010, which occurs annually on June 21st, Skateistan is teaming up with skaters in Switzerland to connect the two cultures and secure donations for the charity. Along with collecting donations for Skateistan, skaters in Basel, Switzerland, will take to the streets and skate a 5000 meter (3.11 miles) trek across the city to represent the 5000 kilometer (3,107 miles) distance between Basel and Kabul. Concurrently, skaters in Kabul will be skating through the city in solidarity.

“Skateistan is working towards building trust between different Afghan ethnicities as well as between Afghans and foreigners. A deck and four wheels offer us the perfect tool to promote this,” said Oliver Percovich, Director of Skateistan.

“Go Skateboarding Day has always been about the global skateboard community getting together and having fun! It's amazing to see that it has also become a great day for skaters to give back to charities by raising money through events, donating products, or petitioning for a skatepark in their town. It's great to see that people around the world are taking the passion they have for skateboarding and using it to help those in need," said Don Brown, Chairman of the IASC Board of Directors and SVP of Marketing at Sole Technology.

Other charities and organizations that have drawn attention and funds by participating in Go Skateboarding Day include: JohnnyKicksCancer, Lee Matasi Foundation, Stoked Mentoring, Boys and Girls clubs, YMCA, A.skate Foundation, and Grind for Life to name a few as well as multiple skatepark fundraisers across the nation.

For more information about Go Skateboarding Day, including events, flyers, and information packs that help skateboarders create their own events go to www.goskateboardingday.org.

To get involved or donate to the Skateistan organization, go to www.skateistan.org.

About Go Skateboarding Day
Go Skateboarding Day, held June 21st of every year, is the official holiday of skateboarding. Event locations are disclosed at local skate stores and on www.goskateboardingday.org, where you will also find info on how to create your own event, fundraiser or rally, among other things. While the holiday grows, the mission remains the same: Go skateboarding and have fun!

The 3rd annual Skateboarding Industry Summit was held April 28-30 at Woodward West, in Tehachapi, CA. With the Lodge sold out, a core group of attendees gathered to hear the likes of George Powell, Trent Martin (Cowtown Skateshop), and Nick Adcock weave a common thread throughout the conference - by working together we shape the future of our industry.

“The Summit gives the leaders in skateboarding a chance to come together in a non-competitive atmosphere to educate themselves on topics meant to broaden their perspectives and further their business.” says John Bernards, IASC executive director. “Combined with skateboarding on the amazing terrain at Woodward and some Azunia tequila ‘hot-shots’ it’s a great mix of learning and camaraderie.”

Speakers at this year’s summit touched on a varied range of topics including a dynamic insight into social media and how to utilize it, digital media and what we can expect next, as well as industry specific topics from veterans of pro competition, amateur skateboarding, and retailers from all over North America, including Cindy Mielke from West 49 in Canada. The highly charged topic of recognizing pro’s vs. am’s brought many of the industry participants to the table for discussion while staying true to the individualism of skateboarding if it is showcased in the Olympics was an eye opener for attendees.

Keynote speakers included George Powell and Nick Adcock, who with very different perspectives had similar messages. “If all we as an industry choose to think about is maximizing our own profit, gaining market share or stealing somebody else’s team rider, instead of banding together in a cohesive voice, then the powerful entities helping themselves to skateboarding will simply walk away with a very special sport, the culture and the industry we created during the three decades of hard work and dedication to the preservation of skateboarding as a free and evolving activity.” said Powell.

Thanks to everyone who attended and made this the best summit yet.
You’ll find lots of great coverage and photos on these web sites:

TransWorld Business coverage:
Video Here

Story Here

Shop-Eat-Surf coverage:
Day One
George Powell
Nick Adcock -Part I
Nick Adcock - Part II

Malakye coverage:
Story Here
Facebook Photos
More photos!

The International Association of Skateboard Companies (IASC) announced the 8th annual Go Skateboarding Day to take place on the first day of summer, June 21st, 2010. This day brings together the skateboarding community and gets them out en masse for a day dedicated solely to skateboarding.

Go Skateboarding Day works to honor and unite participants in the spirit of skateboarding and since its 2003 inception has prompted cities to build skate parks, promoted local skate shops and raised money for local charities. Go Skateboarding Day started out as a small group of colleagues skating to the Huntington Beach Pier and has grown into a worldwide event with millions of participants. June 21st was selected as the official day because it is the longest day of the year and it marks the first day of summer. The event continues to grow exponentially each year as an official holiday and 2010 is sure to bring great achievements for the skateboarding community.

“[We see Go Skateboarding Day] continuing to get the global skateboard family together to share their passion, creativity and fun. As long as this happens mission accomplished,” said Don Brown, Chairman of the IASC Board of Directors and Vice President of Marketing at Sole Technology.

This year’s Go Skateboarding Day poster was designed by Shepard Fairey, the contemporary artist who has long been a supporter of the skateboarding community. Fairey first rose to popularity in the late 80’s with his Obey Giant street art campaign; today, his work can be found everywhere from street corners to the National Portrait Gallery. Known for his involvement with numerous charity organizations, the Go Skateboarding Day collaboration is another example of Fairey's commitment to the skateboarding community from which he emerged.

“Skateboarding changed my life,” said Fairey. “When I was a teenager, I needed a creative, physical outlet that didn’t require me to join a team, and skateboarding was just that. I enjoyed the aggression and stress relief it provided, as well as the creative progression it allowed me to make. The culture of skateboarding also inspired me to make stencils and homemade t-shirts, activities that led to the career I have today. I owe so much to skateboarding for its influence on me, so it’s a pleasure to try to inspire others to skate.”

Past collaborations have featured well-known artists including professional skateboarders Steve Caballero and Ed Templeton.

For more information, go to http://www.goskateboardingday.org/ or Facebook, to find local Go Skateboarding Day events. Flyers, information packs, and other materials to help skateboarders create their own events and spread the word are available on the Go Skateboarding Day Web site.

The IASC Skateboarding Industry Summit 2010
April 28-30, 2010 at Woodward West
Register Now!
(copy and paste- http://www.suretomeet.com/exec/gt/event_pb.h,event=ab6b8e621cca )
For more details on schedule and panels check out the full overview here.
Here is your fourth installment of what's in store:

Keynote Speaker George Powell!
OMG!

Pro Competition Update
Professional contests are a highly visible, easily critiqued, and for some, a potentially lucrative part of the sport. They are, in many cases, the general public’s first view of the sport and therefore the representation of skateboarding is an important part of the culture. The top pro contest producers will share up coming changes to the contest landscape, the affect of digital /on-demand media on their business, and answer your questions.

Turning Insights Into Change
Throughout the two days of seminars at the IASC Summit, attendees will be exposed to new data/information, new thoughts and different ideas to help build their business and the overall skateboarding industry. However, taking that information or insights and turning them into actions that have an impact on your business is always the difficult part. In this hour seminar, Board-Trac’s Angelo Ponzi will utilize the information and findings from the previous seminars, Board-Trac research and other secondary/industry research and demonstrate how utilizing the available insights, marketing trends, retail trends and social media can have an impact on your business.

Summit starts Wednesday at 4pm so do this- STAT!
Click to Download the registration form and fax it in
or register on line here.

The IASC Skateboarding Industry Summit 2010 has a global theme with a focus on all things digital.
April 28-30, 2010 at Woodward West
Register Now! http://www.suretomeet.com/exec/gt/event_pb.h,event=ab6b8e621cca

Click here to see the third installment of updated panels and speakers- the final list will be released on Friday!

Until then- here is your third preview of what's in store:
“Decoding Youth”
The mood of young consumers today and the fashion tribes and trends that define their world.

And don't miss the
"Emerging Global Markets" Panel

And then back to the grassroots of skateboarding...
“Amateur Skateboarding Overview”
An update on the what’s new for amateur skateboarding from contests to videos- the changing demographics of the "Am."

REGISTRATION ENDS IN A WEEK- so do this- STAT!
Click to Download the registration form
or register on line here.

The IASC Skateboarding Industry Summit 2010 has a global perspective with a focus on all things digital. Each week we give you more details on each panel, including speakers, moderators, and a bit more on each topic.
Register Online Now! or Download the registration form right here.

Click here to view the latest release and full breakdown of these panels.

Here's an overview of informative and exciting panels and presentations you won't want to miss!
 

"How and Why Athletes Go Broke" 
Presenters:
Pablo Torre, reporter for Sports Illustrated
and Ed Butowski, Director of Financial
Literacy for the NFL and NBA
Moderated by Greg Weisman, shareholder with SILVER & FREEDMAN


"Social Media and Action Sports”
Late to the game, on a budget... what to do?
A break down the spectrum of social media
Presenters:
Greg Cargill, Founder of Big Method
Espree Devora of Zexsports

“Ethical Sourcing: Exploring Sustainability,
Innovation, and Actionable Solutions”
Panelists:
Cara Chacon, Director of Social &
Environmental Responsibility - Patagonia
Yadira Hurtado, Code of Conduct Specialist -Timberland
Tina Cheung, Business Development
Manager | Social & Environmental Responsibility -
Intertek
(Take this Survey to help tailor the panel just for you!)


“Video Games and Digital Entertainment”
The past decade of Digital Technology has been a race to the next new product - with each new development it seems we are riding a tidal wave of change.
Panelists:
Lisa Hudson, Black Sun Productions
Gaylene Nagel, Director of Brand & Experiential, GOGII/
textPlus
Ralph D'Amato, Director of New Media, Tony Hawk Inc./900 Films/ShredOrDie.com
Paul Kersh, New Media Manager, 4Fini / Vans Warped Tour