After seven years at the helm of the International Association of Skateboard Companies (IASC), John Bernards will step down from his role as Executive Director. Bernards, who has been Executive Director of the IASC since 2003, is responsible for increasing the association's membership by 85% and developing key new initiatives that have helped raise the profile of the organization and its member companies. He and his team developed and launched a global skateboarding event - Go Skateboarding Day now celebrated by millions of skateboarders around the globe.
“I want to raise my glass to toast all the great things John has done for IASC," said Don Brown, IASC Chairman of the Board. "John's leadership of IASC has helped to bring the skateboardindustry together and deal with the issues and opportunities. His knowledge and experience is unsurpassed and we look forward to having him on hand for advice as the Director Emeritus."
In 2003, IASC's Board of Directors recruited Bernards to turn the small organization into a more united force in the industry. During his tenure, Bernards has led the association to grow and focus on key industry priorities that include promoting, increasing and educating the public about skateboarding. He played a significant role in helping collectively advocate for fair treatment for the skateboarders with regard to safety laws and other initiatives that have financial ramifications for the IASC's member companies. John and the IASC board of directors worked to further the expansion of new, well-built skateparks, with Skaters for Public Skateparks and the Tony Hawk foundation, developing the first of its kind Skateboard Development Guide for those interested in a “how to book” for building skatepark facilities in their communities.
"IASC is a dynamic and forward-thinking organization, and I've thoroughly enjoyed my time here," said Bernards. "Every one of its members has a unique and unrivaled creative energy that has made me excited and committed to helping further their cause. I look forward to working with a new executive director to continue the success of IASC."
Bernards is on the Board of Fashion Business Incorporated, and a member of the U.S. Department of Commerce's Industry Exporters’ Textile Advisory Committee. He said his new role as executive director emeritus will allow him to remain involved strategically at IASC while taking a step back from the day-to-day management of the organization to spend more time with his friends and family.
IASC is currently searching for an executive director to fill Bernards’ role and he will remain in his post until that position is filled.